Born from a dream of “creating a watch that never breaks.” It used to be over 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and have an effect on forces, in addition to high water pressure. Since then, the name G-SHOCK has develop into a byword for independence and pushing the limits. G-SHOCK watches are the most durable digital and analog-digital watches in the industry, trusted by military personnel, law enforcement, surfers and out of doors enthusiasts around the globe. Together with this, G-SHOCK is highly touted in the fashion world, worn by icons in hip-hop, sports, and design. With limited edition collaborations being released continuously, you’ll all the time find a G-SHOCK that matches your personality and style.